Message From Chairman
In the global economy, Marketing is an exciting and dynamic discipline in business arena that has its application in any industry. Now-a-days it has been saying that “Everything can be marketed” which denotes that marketing can be applied in business, society even in personal life. The type of entities named goods, services, events, experiences, persons, places, properties, organizations, information and idea that can be marketed.
Once a time manufacturers produced products and the products were sold automatically. Manufacturers did not think deeply for marketing of their products. But in the era of globalization and competition products are not sold automatically. Customers are very much conscious and savvy. Now-a-days marketing of products is pivotal issue for the marketers. Now this is the time for marketing. Business world is living on the age of marketing. The heart of business success lies in its proper marketing. Most aspects of any business depend on proper marketing plan and strategies.
Marketing starts with understanding consumer needs and wants, determining which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract and grow valued consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. To reap the rewards, multinational, national, even local companies are practicing marketing to face competition and for their better success. Now companies are offering exciting career opportunities for the marketing graduates in home and abroad. Careers in marketing are marketing executive, brand manager, marketing planner, market researcher, business consultant, public relation officers, customer relationship managers, sales officers, executives in advertising firm and so on. Marketing graduates also have scope in retailing and digital marketing, personal selling and sales management, international and global marketing and in so many areas.
To meet the demand of market the Islamic University, Kushtia, Bangladesh has taken initiative to offer Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) under the Department of Marketing in 2015. Department of Marketing, Islamic University offers extended and excellent facilities for marketing education in Bangladesh. With qualified academic staffs, including professors, and lecturers the department is committed to develop competent marketing executives. Our faculty members are trying to design and deliver rigorous academic programs which are coupled with the field work, research & project based learning, interactive sessions and group work which will ultimately prepare our students for professional careers in the aforesaid fields.
I would like to take this wonderful opportunity to express my heartiest greetings to the students who have been admitted into the Department of Marketing in the Bachelor of Business Administration (BBA) Program.
Islamic University, Bangladesh has been working towards internationalization. To line with the vision of the university, Department of Marketing sets its vision as ‘want to be the leading international marketing school in Asia region by providing quality marketing education which will ultimately ensures creativity, innovation and leadership among the graduates’.
Marketing Department is ready to help you make the most of your university studies. I’m proud to have been part of the marketing department of this university over the past few years and I look forward to guiding the department through the next few years.
Hopefully, this department will fulfill our social, cultural, and economic commitments to our stakeholders. In this regard cooperation from all the ends is expected to achieve our vision. Again, I would like to welcome and invite you to join us and learn why marketing is the most innovative and exciting business discipline.
I wish the grand success of Marketing Department of Islamic University, Bangladesh.
Thanks
Md. Sadiqul Azad
Chairman
Department of Marketing
Islamic University, Kushtia, Bangladesh